How to Get More Above-Ground Hot Tub Installations

If you install above-ground hot tubs and want more leads, simply lumping that service in with your regular pool marketing won’t cut it. Hot tubs are a unique product with different buyers and different search behavior. To attract the right customers, your marketing needs to reflect that.

Create a Campaign Just for Hot Tubs

One of the biggest mistakes companies make is running one generic campaign for all their pool and spa services. The problem is, someone searching for a “hot tub installer” is not necessarily looking for a pool contractor.

By setting up a dedicated Google Ads campaign for hot tubs, you can tailor your keywords, ads, and budget specifically to people looking for that service. Use search terms like:

• hot tub installation near me

• above-ground spa install

• backyard hot tub setup

This kind of focus tells Google exactly what type of customer you want to reach.

Avoid Pool Keywords in Your Hot Tub Campaign

You also want to be sure your hot tub campaign excludes general pool-related keywords. If someone searches “pool resurfacing” or “inground pool builder,” you don’t want your hot tub ad showing up. Add those unrelated terms as negative keywords so your budget stays focused on hot tub buyers only.

Build a Custom Landing Page

Your ad should never send people to your main pool services page. If someone clicks on a hot tub ad, they should land on a page that talks only about hot tubs.

Include photos of completed installs, explain your process, and make it easy for someone to request a quote. This builds trust and increases the chances they’ll reach out.

Speak Directly to Hot Tub Customers

Hot tub buyers often care more about relaxation, energy efficiency, and backyard space than someone installing a pool. Use your landing page and ads to speak to those specific needs.

Final Thoughts

To get more hot tub installation jobs, treat it like its own service. Create separate campaigns, exclude unrelated searches, and send traffic to a landing page made just for hot tubs. This helps you look like a true specialist and gets better results from your marketing.