How Much Do Junk Removal Leads Cost?

If you’re running a junk removal business and wondering how much leads cost, you’re not alone. The truth is, there’s no one-size-fits-all answer. Here’s what you need to know about junk removal lead pricing.

1. Lead Costs Vary by Market

Every city is different. In larger metro areas where competition is high, lead costs are naturally more expensive. In smaller or less competitive markets, you might see lower prices. The number of competitors bidding on junk removal keywords in your area directly affects how much each click and call will cost.

2. DIY Campaigns Often Cost More

Many business owners try to run their own Google Ads campaigns. Without the right setup, targeting, and optimization, calls from these campaigns often cost between $85 and $105. These high costs come from poor keyword targeting, ineffective landing pages, and wasted ad spend. At NewHeights, we build optimized campaigns that consistently bring in quality calls for junk removal businesses. Our clients typically see an average cost of $37 to $54 per call, depending on their location.

3. You Can See What Others Are Paying

If you want to know what your competitors are bidding on, Google Ads gives you a powerful tool to do just that. Inside your Google Ads dashboard, go to Tools, then Planning, then Keyword Planner. Enter junk removal-related keywords and set your location. This tool shows average costs per click and how competitive each keyword is in your market.

Final Thoughts

Lead costs depend on location, campaign quality, and competition. If your calls are costing more than $75 each, it might be time to review your campaign setup or talk to a team that specializes in junk removal marketing.